You could further segment each market by focusing on the buyers/users of the product or service. Admins, coaches, players, fans, parents each have different needs and opportunities to be addressed within these broader markets. As you mentioned GameChanger has done a great job at targeting coaches as the users and parents as the buyers. TeamSnap and Teamworks have also taken a similar approach by providing value to the athletes and the team administrators.

I think the biggest winners in the sports tech market will be those that provide major value to multiple user segments within a given market.

Product Manager. www.alexpedicini.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store