HQ Trivia Is The Future Of Mobile Entertainment

HQ Trivia is the latest viral sensation app to explode on the scene. Two weeks ago when I started playing there were around 12,000 players per game. Last night (11/05/2017) there were over 48,000 players. The concept is novel and simple at the same time. It is a live trivia game show — where the host asks 12 questions ranging from easy to hard. The winner(s) split a pot of real money. HQ Trivia is quickly becoming the new Jeopardy — and I think they can do it.

To understand the rising popularity and early success of the appI wanted to first look at it through the lens of the Hooked Model.

Intrinsic and Extrinsic Triggers

A strange this has happened though since I introduced the game to girlfriend. We instinctively remind each other as 9pm approaches to get ready for the game. We have become conditioned to playing — its the equivalent of must-see tv. We know to stop what we are doing and tune into HQ Trivia.

The cash prizes are certainly a strong incentive, and keep me playing time and time again despite lackluster results. But I’m also motivated my competing with my girlfriend and trying to one up my best scores. More than the slim chance of winning the prize is the chance to compete and have fun.

Action

Variable Reward

The monetary prize is obviously there as well, which has varied from $250 to $2,500 per game thus far.

Investment

Aside from these factors there are several other noteworthy features that differentiate HQ Trivia from other trivia or gaming products out there today.

Limited Supply

Social Aspects

Future Ideas

  • Individual player stats — be able to see your all-time correct/incorrect ratio, best streaks, top prizes, etc to share and compare with friends.
  • Vertical trivia questions — specific games for sports, media, history, science, etc.
  • Live sports betting — I know this is a legal uncertainty right now but the potential to have live sports betting/prediction is intriguing

If this article has inspired you to check it out make sure you use my code ‘AlexPedi’ so I can get an extra life 😄.

Product Manager. www.alexpedicini.com

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