How to Develop Product Insights

Alex Pedicini
2 min readJun 8, 2020

Marty Cagan talks about Insights as a critical input into crafting a product strategy. Insights can come in a variety of forms, however, it takes real work to identify them and translate these into action. Moreover, insights are often unique to each product, company, or industry. Below I will share the methods and channels for generating these product and customer insights.

Photo by S O C I A L . C U T on Unsplash

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