Product Strategy Lessons From Jeff Bezos

Focus on the things that don’t change

Human needs and wants are relatively stable over time. What changes much more frequently are the means by which people seek to satisfy those needs.

While much of product innovation is focused on things that are changing and trending in the world, we can actually build durable product strategies by focusing on the things that are not changing. Those customer desires that are stable and long-lasting, as those efforts will compound and are more likely to stand the test of time.