Build your next product by working backwards. — Working Backwards is an approach to product development made popular by Amazon. This process can be applied for any new product, service, or feature. Putting this idea into practice requires starting with the customer, think big, and focus on the riskiest assumption upfront. Start with the customer Working backward always starts with the customer…

Focus on the things that don’t change — Human needs and wants are relatively stable over time. What changes much more frequently are the means by which people seek to satisfy those needs. While much of product innovation is focused on things that are changing and trending in the world, we can actually build durable product strategies by…

One of the product articles I reference often is the Guide to Product Planning: Three Feature Buckets written by Adam Nash. I love this article for the simple framework to think about building your product roadmap by focusing on elements of moving key metrics, building customer requests, and inspiring delight. …

Marty Cagan talks about Insights as a critical input into crafting a product strategy. Insights can come in a variety of forms, however, it takes real work to identify them and translate these into action. Moreover, insights are often unique to each product, company, or industry. …

Ideas and mental models for product managers — 1. Start with Why “People don’t buy what you do they buy why you do it.” Simon Sinek’s leadership lessons provide a great model for leaders and product managers to communicate and inspire. …